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泰安标牌浅探中国传统文化与标志设计的内涵

浏览次数:次信息来源:泰安市金星广告有限公司发布时间:2013/7/27

  JIANGWOGUOCHUANTONGWENHUAYINGYONGDAOBIAOZHISHEJIZHONG,SHISHEJICHUJUYOUZHUZHANGXING、MINZUXING、SHIDAIXINGHEGUOJIXINGDEXIANDAIBIAOZHIDEGUANJIAN。DANGRAN,ZHEIZHONGYINGYONGBINGBUSHIDUICHUANTONGDEYIXIETUXINGJINXINGFUZHI,ERSHIYINGGAIQUCHONGFENRENSHIHELEJIECHUANTONGTUXING,BINGZAICIJICHUSHANGWAJUEHEGAIZAO,CHUANTONGTUXING。ZHONGGUOCHUANTONGTUXINGZHUYAOZHUZHONGDESHISHIXINGHUOCHENGWEIZHENGXINGDEWANZHENGXINGYUZHUANGSHIXING,GUANZHUXINGYUXINGZHIJIANDEHUYING、LIRANGHE,CHUANCHAGUANXI,ZAIZUGOUSHIDADUOZUNXUNZHUIQIUDUICHENG、JUNQIDEZAOXING,RUYOUHEIBAILIANGGEYUXINGWENZUCHENGDEZHONGGUO**YUANSHI、**JIBENDEJIXIANGTUXINGDENGDENG。

   BULUNSHIGURENHAISHIXIANDAIREN,DUIMEIHAODESHIWUDOUYIYANGXINCUNXIANGWANG。RENMENWENHUAYISHIHEXINGTAIZHEXUEGUANNIANDETIXIANSHIGURENDUIZIRANGUILVDEZONGJIE,TATIXIANLEZHONGGUORENDUIJIXIANGXINGFUDEXIANGWANG,SUOYICHUANTONGTUXINGBEIHOUDEJIXIANGYIWEITONGYANGYESHIYIYANYONGZAIXIANDAIBIAOZHIDESHEJIZHIZHONG。HUBEISHENGYANHUANGWENHUAYANJIUHUIDEBIAOZHISHIYI“FENG、TAIYANG、HUO”TUTENGYUANSUCHOUXIANGZUHEGOUCHENGDE,BIAOZHISHIZHENDUICHURENDEXIANMINYIFENGWEITUTENG,FENGYOUSHIZHURONGCHURENDEXIANZUDEHUASHEN,YINZHURONGBULUOYIFUYUXIA,XIARENCHONGFENGYANDI,“YANDIZHE,TAIYANGYE。”

   日中有火。祝融部落崇火尊凤的原始农业文化,是楚人**为典故的神话传说。泰安标牌创意设计对此神话传说加以重构,从而体现湖北省炎黄文化的特征。所以,将约定俗成并已在中国民众心中形成共识的传统图形的“意”沿用到标志所属公司的固有的内涵之中,从而延展出更新、更深层次的精神理念,使其更具有文化性与社会性,这也是标志设计的一种很好的方法。

   TAIANBIAOPAITISHIYAOZHUYIDESHI,JIANGCHUANTONGTUXINGYUBIAOZHISHEJIXIANGJIEHESHI,YINGGAIBIMIANNALAIZHUYI。CHUANTONGTUXINGZHIDEXUEXIDEFANGMIANZHURUSHIYONGZHONGDEKEXUEXING、JIEGOUSHEJIDEHELIXING、JIQIAODEGAOMINGXING、TICAIDEFENGFUXING、XINGSHIDEDUOYANGXINGDOUJIANGJIXIANDAIBIAOZHISHEJIYIMEIGANHESHENGJI,JIDADIFENGFULEXIANDAIBIAOZHISHEJIDEYISHUYUYANHESIXIANGNEIHAN,DANYINGYONGCHUANTONGTUXINGBINGFEIJIANDANDE“NALAIZHUYI”,BINGBUYIWEIZHEJUNIYUJIQIANNIANCHUANTONGDEQIANGBAO,ERSHIDUIZHONGGUOCHUANTONGZAOXINGYISHUZUOYIGESHENCENGCIDEXING、YI、SHENDECHUANCHENG,BARENDEQINGGANFUYUWUDEXINGSHI,JIEWUSHUQING,“YIXINGXIEYI”“XINGSHENJIANBEI”。

   ZHONGGUORENDUIYISHUDEBIAOXIANXINGSHIZHONG“CHUANSHEN”ERBUSHI“XIESHI”。ZAIZHONGGUOYIXIECHUANTONGTUXINGFUHAODEBEIHOU,WANGWANGYUNHANZHEGENGSHENCENGDEXIANGZHENGYIYI,ZHEIXIEYIYI**CHUDADUOYUANYUZIRANCHONGBAIHEZONGJIAOCHONGBAI,JINERYANSHENGCHUQIPAN“SHENGMINGFANYAN、FUGUIKANGLE、QUZAICHUHUO”DENGJIXIANGXIANGZHENGYIYI。YINCI,ZAITAIANBIAOPAISHEJIZHONG,WOMENYAOBACHUANTONGQINGJIEDEMOUXIETEDIANXINGXIANGHUADIRONGHEDAOXIANDAIBIAOZHISHEJIZHONGQU,ZAOJIUFUYOUMINZUTESEDE,YUXIANDAISHENGHUOXIANGSHIYINGDEXINDEXINGXIANGLAIBIAODASHIDAIGAN。

   ZHONGGUOCHUANTONGWENHUASHIWOMENDEBAOGUICAIFU,YESHIWOMENQUZHIBUJINDEYUANQUAN。ZAITAIANBIAOPAISHEJIZHONG,WOMENYINGGAICHANGDAOMINZUWENHUAHEXIANJINWENHUA,ZHUIGENXUNYUAN,BAWOCHUANTONGWENHUADEJINGSHENNEIHE,JIANGQIRONGRUDAOBIAOZHISHEJIZHONGLAI,SHIZHONGGUOCHUANTONGWENHUAYISHUZAIXIANDAISHEJIZHONGDEYIYANSHENFAZHAN。ZUOWEISHEJISHI,WOMENYAORANGCHUANTONGTUXINGCHENGWEIBIAOZHISHEJIDEYIGEXINCHUANGYIDIANHEQIFADIAN,SHEJICHUJUYOUZHONGGUOWENHUAYUNWEIHEMINZUGENJIDE、JUYOUQIANGDASHENGMINGLIDEXIANDAIBIAOZHI。

   “形”一般指图形所表现出来的物象外形与结构。中国传统图形是植根于中国民族性、地域性的传统艺术渊源中的,他们与现代图形的造型方式有着许多不同的地方。中国传统图形主要注重的是实形(或称为正形)的完整性与装饰性,泰安标牌http://yzwwlyj.com/关注形与形之间的呼应、礼让和穿插关系,在组构时多遵循求整、求对称均齐的骨式。如由黑白两个鱼形纹组成的中国**原始、**基本的吉祥图形“太极纹”;由两个娃娃的头、身、手、足巧妙连接而形成的上、下、左、右都能看到四个娃娃的“四喜人纹”(图一);由五行、五方观念所形成的九宫格,米字格图形以及由鱼形特征构成其基本笔画的鱼形文字和以车形特征构成其基本笔画的车形文字等。

   JIANGCHUANTONGTUXINGZHONGDE“XING”YUNYONGDAOXIANDAIBIAOZHISHEJIDEJIAOXUEZHIZHONG,JIAOSHIYINGGAIYINDAOXUESHENGSHOUXIANXUEHUICONGCHUANTONGTUXINGZHONGTIQUQIXINGDEYUANSU,RANHOUZAIJIEHEGOUCHENGKECHENGZHONGSUOXUEDAODEYIXIEGOUCHENGSHOUDUAN,RU:DASAN、QIEGE、CUOWEI、BIANYIDENGFANGFA,JIANGZHEIXIETIQUDEXINGYUANSUZAIJINXINGXINDESHEJIZHONGZU,**HOUZAIRANGXUESHENGJIANGZHEIZHONGLIZUZAICHUANTONGTUXINGYUANXINGSHANG,ERYOUDUIYUANXINGBUDUANFENJIE、ZHUANBIANHEZHONGGOUDEYANSHENGXINGROUHEDAOBIAOZHIDESHEJIZHIZHONG。ZHEIYANGSHEJICHULAIDEBIAOZHI,BUJINNENGGOUBAOLIUCHUANTONGYISHUDESHENYUN,YOUNENGGOUDAIYOUXIANMINGDESHIDAITEZHENG,BINGQIEHAINENGCHONGFENDIBIAODABIAOZHISUOYUNHANDELINIANYUGEXING。

   WOGONGSIZICHENGLIYILAI,YIZHIYIZHENGCHUANGZHUANYEDEXIANDAIHUAGUANGGAOQIYEWEIFAZHANMUBIAO,BINGCHENG“CHENGXINJINGYING  KEHUZHISHANG”DEJINGYINGLINIAN,GONGSIYONGYOUYIZHI“NIANQINGHUA、ZHUANYEHUA、ZHISHIHUA”RENCAIDUIWU,TIGONG**JISHI,**YOUZHIDEFUWU,WOMENNULI**KEHUDEMANYIDU,CONGERSHIXIANZHENZHENGYIYISHANGDEGONGYING!BENGONGSIWEIYUWUYUEZHISHOUTAISHANJIAOXIA,JINGLIANGDEYINGJIANSHESHIHELINGRENMANYIDEKEHUFUWUYINGDELEGUANGDAKEHUDEYIZHIHAOPING,HUANYINGGUANGDATONGXING、KEHULILINZHIDAOCANGUAN!

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